The usual approcah of an importer is to get a direct contact with a wine producer trying to jump different steps in the distribution chain. This can be right if the intermadiary is just a business broker, Wine O’ Clock is not!!!
Wine O' Clock operates as the export department of his associated wine producers providing large volumes and always getting competitive prices.
As discounts are based on volumes provided, Wine O’ Clock can offer competitive prices by adding volumes from different markets while a single importer can only negotiate price based on the volume of their market.
Price negotiations is a day by day activity with producers to let them understand the peculiarity of any single market and the opportunity they can achieve.